Give your child the gift of movement, health, and endless fun!
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About CLIFF Toys
Our Story: From KIDWOOD to CLIFF – Active Play for Children, European Production, and a Clear Vision.
How It Started
Our story began in 2009 with a mother who wanted to give her baby access to age-appropriate active play at home. At the time, traditional wall bars were primarily designed for school-age children. KIDWOOD grew out of her need: a freestanding climbing frame that offered children new opportunities to explore and climb from the time they began walking.
When we helped develop KIDWOOD, we were inspired by the idea of bringing active play into everyday family life, regardless of the weather or visits to the playground. This led us to develop our own path – and ultimately CLIFF.
Why CLIFF Exists
Children want to climb, balance, and test their abilities. We create age-appropriate opportunities that fit into real homes and everyday family life. CLIFF combines versatile active play opportunities with durable materials, thoughtful construction, and a calm, home-friendly design.
Our guiding principle: Less Screen Time. More Real Play.
Our Story
2009 | The KIDWOOD Idea
A mother develops a freestanding climbing frame for young children. This marks the beginning of the active play products that shaped the vision we pursue today.
2019 | Start of European Distribution
Through STRESSFREI.spielraum e.U., the current owners of CLIFF begin marketing KIDWOOD in Europe.
2022 | European General Distribution
STRESSFREI.spielraum e.U. takes over the general distribution of KIDWOOD in Europe. We expand the market and gain valuable experience with the requirements of families and retail partners.
2024 | Our Conviction Becomes CLIFF
For many years, we contributed to building KIDWOOD in Europe with passion, experience, and significant investment. When the brand is discontinued in 2024, one thing is clear to us: We will continue pursuing our vision – with our own ideas, even higher standards, and the freedom to implement our concepts consistently. In July 2024, we establish ASO Solutions GmbH and develop our own brand with CLIFF. With European production, thoughtfully designed products, and the clear goal of bringing more active play into children’s everyday lives.
Today | CLIFF Continues to Grow
Under the CLIFF brand, we develop and distribute indoor climbing frames, balance products, Montessori-inspired children’s furniture, and accessories. We are entering additional markets and will soon expand into the USA.
What We Believe In
CLIFF stands for more than just products. CLIFF stands for a conviction: Children develop through movement. They learn about their bodies, build confidence, become braver, and grow more independent.
We believe that a home does not have to be perfect to give children good opportunities. All it takes are thoughtfully designed products, clear rules, and a safe environment.
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We believe that children need movement every day.
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We believe that good design can make family life easier.
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We believe that wooden products can be durable, beautiful, and meaningful.
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We believe that active play must also be possible within the home.
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We believe that every child deserves access to active play opportunities.
Why We Manufacture in the EU
From the very beginning, it was clear to us that CLIFF should be manufactured within the European Union. Not only because quality and short supply chains are important to us, but also because we want to show that European production can be competitive and affordable.
We want to support local and European economic cycles. That is why we also source many raw materials and components from the EU – from wood, ropes, cardboard, and finishes to many other materials required for CLIFF products.
This decision not only makes our products more tangible and transparent. It also connects us with the many people and businesses whose work contributes to the quality of CLIFF.
Developed in Austria. Manufactured in the EU.
CLIFF is an Austrian brand with production in Bulgaria, a member state of the European Union. In product development, we focus on functionality, material selection, workmanship, and the demands of everyday family life. You can find specific age recommendations, load limits, and safety instructions on the respective product pages.
Materials with Responsibility
Wood shapes our products and their design. We select European materials and components and focus on durable, repairable construction. You can find the materials, finishes, and care instructions applicable to each product in its technical specifications and on our materials page.
Active Play, Development, and Health
Climbing and balancing give children opportunities to practise coordination, balance, and body awareness through play. It is not about performance or fixed developmental milestones: Every child discovers new movements at their own pace. Our products provide different play opportunities at home – with age-appropriate selection, correct assembly, and supervision.
Designed with Every Child in Mind
Wir möchten Bewegungsmöglichkeiten für Familien zugänglicher machen: mit unterschiedlichen Produktlinien, multifunktionalen Lösungen und langlebiger Qualität. Ein CLIFF Produkt soll möglichst lange genutzt, erweitert, repariert oder an andere Kinder weitergegeben werden können.
CLIFF Gear - Making the Familiar Feel New Again
Accessories are particularly valuable at four years old because children quickly master familiar movement patterns. Slides, climbing elements, swings, and other Gear products can create new challenges without requiring an entirely new climbing frame. The suitability of each accessory must be considered separately.
What Makes CLIFF Special
• Austrian brand of ASO Solutions GmbH
• Experience in the European distribution of children’s climbing frames since 2019
• Production in Bulgaria and materials sourced from the EU
• Indoor climbing frames, balance products, and Montessori-inspired furniture
• Versatile products for active play at home
• Clear, product-specific information on safety and use
Our Mission
We want to create safe, age-appropriate active play opportunities for as many children as possible. Our products are designed to give children space to climb, balance, and play independently, while providing parents with a thoughtfully designed, durable solution for their home.
Less Screen Time. More Real Play. Get Fit Through Play!
Frequently Asked Questions About CLIFF
More Helpful Information
To help you get to know CLIFF and make a confident decision, you’ll find the most important pages here.
Safety
Everything you need to know about safe use, assembly, load limits, supervision and product types.
Materials
Learn more about the wood, finishes, European materials and overall material quality.
EU-Manufacturing
Why CLIFF is committed to product development in Austria and manufacturing within the EU.
Care Instructions
How to properly care for wooden surfaces, mats and accessories in everyday family life.
Guarantee & Statutory Warranty
All the key information about the voluntary CLIFF guarantee, statutory warranty rights and the claims process.
Space for Active Play. Quality for Families.
From the KIDWOOD idea in 2009 and our distribution experience to the founding of CLIFF in 2024, one goal has always united us: bringing more real movement into everyday family life. Discover our products and find a solution that suits Your child and Your home.
Less Screen Time. More Real Play.
